This study analyzed the soap opera “O caminho do meio” (The Middle Way) as a food and nutritional education strategy and its relation with inventive learning and the production of new modes of subjectivation. We conducted a qualitative study with 15 people who eat at a “popular restaurant” involving the following: (1) Watching the soap opera “O caminho do meio”, which lasts 46 minutes; and (2) Individual interviews administered using a previously prepared guide. Three thematic categories emerged after recording, transcribing and analyzing the content of the interviews: (1) “The soap opera and the life experiences of the respondents”; (2) “The soap opera: scenes, characters and message”; and (3) “New perceptions and trends related to eating and lifestyle. The experimentation with the soap opera stimulated inventive learning and the production of new modes of subjectivation.
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Keywords: Food and nutritional education; Qualitative research; Aesthetic experience; Soap opera; Health policy
