LUZ, Madel Therezinha; FERLA, Alcindo Antônio; MACHADO, Anderson dos Santos e ALBA, Rafael Dall. Rhetoric on scientific disssemination of life and health imagery: a proposal for methodological analysis. Interface (Botucatu) [online]. In press. . Epub 08-Dez-2016. ISSN 1414-3283. http://dx.doi.org/10.1590/1807-57622015.0797.
This paper analyzes the symbolic role of Biosciences in the imagery of life and health, presenting results of observational research of science magazines found on newsstands in three Brazilian cities: Rio de Janeiro, Duque de Caxias and Porto Alegre. It presents a synthetic analysis of the observation of newsstands and the set of covers exposed in them, using illustrative tables, according to a scheme of interpretation of the rhetoric present in these covers. We note that the meanings resulted of image/word symbiosis spread by periodicals, are persuasive tools on the universe of representations and social practices concerning a supposedly healthy lifestyle.
Palavras-chave : Social imaginary; Biosciences; Midia divulgation; Rhetoric of life and health.
Acesso em: http://www.scielo.br/scielo.php?script=sci_abstract&pid=S1414-32832016005026101&lng=pt&nrm=iso&tlng=en
