Soratto J, Teixeira MG, Rodrigues EB, João NGL, Campos GWS. Visual communication in Primary Care Center reception areas. Interface (Botucatu). 2024; 28: e230634. Doi: https://doi.org/10.1590/interface.230634
Abstract
The aim of this study was to analyze visual communication media displayed in the reception areas of Primary Care Centers (PCCs). We conducted a qualitative study of 16 PCCs in Içara, Santa Catarina, Brazil. We took photographs of the media and conducted a semiotic analysis involving the following stages: selection of images, denotative inventory, analysis of levels of meaning, cessation decision and reporting. The data were organized using ATLAS.ti 22. The results indicated five categories of media: health care support materials (38.5%); information on PCCs (26.7%); PCC structural problems (15.7%); health team patient recommendations (15.7%); and decorative objects (3.4%). PCCs should display few support materials and notices in the reception area; furniture needs to be in good condition; bright colors, exposed electric cables, damaged floors and religious symbols should be avoided.
Keywords
Primary health care; Health centers; Health infrastructure; Health communication; Humanization of care
Access in: https://doi.org/10.1590/interface.230634
