Abstract
CURCELLI, Emílio Martins and
FONTANELLA, Bruno José Barcellos.
Student drinking: an analysis of parties advertisements on an university campus. Interface (Botucatu) [online]. 2019, vol.23, e180621. Epub Aug 05, 2019. ISSN 1414-3283. http://dx.doi.org/10.1590/interface.180621. This study interpreted the images of parties advertisements distributed on a university campus in relation to student drinking. A semiotic image analysis was conducted of the plastic, iconic, and linguistic elements of the advertisements. Eighty-five themes were organized into six categories: alcoholic drinks, sexuality, gender, party production, musical styles, and lifestyle-groups-behavior. The advertisement encompassed various festive motives, attractions, gender issues, values, traditions, and economic purposes. The mention of alcoholic drinks was practically ubiquitous. Various persuasive elements were used to promote alcohol