Abstract
PASSOS, Jasilaine Andrade; VASCONCELLOS-SILVA, Paulo Roberto e SANTOS, Lígia Amparo da Silva.
Like and share it: contents about healthy eating and diets on Facebook pages. Interface (Botucatu) [online]. 2020, vol.24, e200086. Epub 20-Nov-2020. ISSN 1807-5762.
http://dx.doi.org/10.1590/interface.200086. This study aimed to describe and analyze contents on healthy eating and diets on Facebook pages. Twenty pages in Portuguese were selected. The forty posts with the highest number of ‘likes’ were examined through content analysis, thematic modality. The posts’ wording revealed a “dialectic of taste”, which would be solved by food recipes disseminated in the “Food Porn” fashion. Losing weight is viewed as an urgency that demands control and vigilance, where quizzes and challenges configure motivational strategies. Efforts to